ABOUT
Paul Iske, founder of the Instituut voor Briljante Mislukkingen, is the innovation world’s provocateur-in-chief. As Professor of Open Innovation & Business Venturing at Maastricht University, he fuses scientific rigor with real‑world corporate experience from Shell and ABN AMRO.
Known globally as the Chief Failure Officer, Iske turns the taboo of failure into a strategic superpower. His VIRAL model gives organizations a clear, no‑nonsense way to judge whether a failure was bold, smart, and worth learning from. With his fast-paced style, humor, and sharp insights, he challenges teams to stop playing it safe and start experimenting with intent.
if you’re not failing brilliantly, you’re not innovating at all.
NEWS
